As a Marketing Metrics Maven, it's my job to help you make sense of your marketing data by pulling it all together, analysing it and then providing you with actionable insights and advice. The key is that I don't look at the data in silos, instead I bring data together from various sources such as social media, your email marketing and funnel software, website analytics, CRM, etc in order to get a full picture, from the tree-tops down to the ground.
My experience and expertise in this area starts with my BA in Marketing which filters through to my experience working in Sales & Marketing for small businesses up to multi-nationals. During my time in the corporate world, I not only managed commercially focussed teams, but I was also responsible for analysing large quantities of business, financial and sales data to inform strategies at Board Level.
Since leaving the corporate world, I have helped numerous entrepreneurs and small businesses to clarify, structure and streamline their marketing strategy and plans.
My satisfaction comes from being an integral part of a business as it grows it's seeds from saplings into mighty apple trees and continuing to affect positive change as we pick the ripest fruits of our labour!
Interesting Tidbits About Me
Originally from Chicago (yes, the "Windy City"!), I have spent the last 15+ years in the beautiful city of Newcastle upon Tyne.
People tell me that I sound Jamaican when trying out a Geordie accent!
I have 2 beautiful children that keep me very busy alongside being an entrepreneur.
I also have 2 "fur baby" children - Gizmo and Pixie, the Bengal Cats (you can see them often on my Instagram)!
I only take coffee with an ample dash of milk and enormous amounts of sugar (make sure you have ample supplies for our meetings)!