Welcome, I'm Michelle
I help businesses understand their data & analytics in order to get a holistic view of their marketing & how it fits in with their overall business strategy.
It's all about ensuring the hard work and investment that goes into your marketing is actually growing your sapling into a fruit-bearing apple tree!
Are you feeling overwhelmed because you are often distracted by the latest and greatest marketing advice - never fully following through with a strong strategy underpinned by a structured plan?
Do you spend so much time running your business and implementing your current marketing activities that you can't see the "wood from the trees"?
Do you have an entrepreneurial mindset with a vision of how you want your business garden to look, but aren't quite sure what seeds to plant and how to nourish them in order to get that landscape dream?
Or maybe your business has hit a plateau and you're feelings stuck? The quote, "If you always do what you've always done, you will always get what you've always got," summaries where you are currently at.
When was the last time you stepped back, reviewed your marketing efforts based on data insights and then refocussed your marketing strategy and tactics? If the answer is "Never, I don't have the time!" or "I've tried before and got bamboozled by all the numbers!"...Let's talk!
"Analysis is the critical starting point of strategic thinking."
As a Marketing Metrics Maven, I save small businesses time and money by analysing their integrated marketing metrics and providing meaningful insights so they can focus on the marketing strategies & tactics that are going to grow their business.
Utilising my 10+ years of experience in commercially focused roles combined with my analytical, detail-focussed mind and laser-sharp intuition, I provide the insights and support that creative entrepreneurs and business owners need to help their businesses thrive.
Not only do I love data, but more importantly, I take a tree-top, overview look at your business and strategy to ensure all the facets of your marketing are working cohesively towards the same goals.
One of the most effective aspects of marketing your business is the measurement of it. According to Pearson's Law, "That which is measured improves, and that which is measured and reported improves exponentially."
Laura Pearman Photography
"Before working with Michelle I was taking a scattergun approach to my content. When things were quiet I put tonnes out, when things got busy it fell by the wayside. I felt frazzled and unsure about how to make my business grow.
With Michelle's systematic approach we are now in a place where my website traffic has TRIPLED!
With a dramatic increase in my turnover, I now have more focus and time to stay in my lane of creativity. She's holding me accountable whilst at the same time managing the rest of my virtual team's day-to-day efficiency."